E-Commerce in Middle East Region

E-Commerce in the Middle East region is booming now. The Estimated number of internet users in middle east region is more than 1 billion now out of which only 16% of Middle East businesses have an online presence. The E-Commerce Sales in the MENA region will reach an estimate of $15 billion up by 2015 from 9 billion in 2012. The value of mCommerce in Middle East Region could reach up by 5 billion by 2015. To Talk more specific about the users who shop online are more than 55% which are below 26 years of age. By gender if we talk then the ratio is 35% Female and 65% Male. Almost 50% of the users own a credit card. Approx 70 to 80% of online purchases of physical goods in the Middle East region are paid through Cash On Delivery, while 30% of them are paid online.

The most popular online shopping categories are :

1) Online Games - 41%
2) Computer Software - 31%
3) Electronics  - 28%
4) Clothing & Fashion - 17%
5) Entertainment - 15%
6) Accessories - 14%
7) Books and Magazines - 13%
8) Home Appliances - 11%
9) Beauty and Health - 8%
10) Food and Drinks - 5%

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